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• Identify Niles at its entrance points
• Enhance and promote the special identity of the Village through signage
• Integrate Village branding where possible
• Convey brand personality attributes established in branding study
• Use of repeated elements, shapes, colors to reinforce
identity and unify the look and character of the Village
• Assist in the navigation on the local corridors within the Village
• Create safer and less congested roadway conditions through properly designed and located directional signs
• Enhance and complement the overall “image” of the community
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